Hello!

I'm Michael,  
a designer that makes
the complex simple.

I'm Michael,  
a designer that makes the complex simple.

I'm a strategic product designer passionate about crafting simple solutions for complex challenges.

I'm a strategic product designer passionate about crafting simple solutions for complex challenges.

✦ 7+ YEARS OF ✦ WORK EXPERIENCE

My Work

Blending form and function for impactful, user-centric designs.

People Games

Designed and scaled PEOPLE’s games ecosystem, transforming the app from a content-only experience into a daily destination for interactive entertainment.

View Case Study

People App 2.0

Designed the PEOPLE App’s first major product evolution, improving the core experience to better connect articles, games, collections, and visual content.

View Case Study

People App 1.0

Designed PEOPLE’s first-ever mobile app experience, building the product and design foundation that took the brand from no dedicated app to a #1 App Store launch.

View Case Study

Minds Chat

Designed a new chat feature for Minds and Networks, enabling seamless user communication through direct messages and group chats.

View Case Study

Networks

Designed a SaaS product enabling users to create customizable social networks, redefining community building and connectivity.

View Case Study

✦ 7+ YEARS OF ✦ WORK EXPERIENCE

About

A little about me

Hey! I'm Michael Wroblewski, a multidisciplinary product designer based in New York City.

I'm a product designer with a penchant for the extraordinary. Beyond the realm of design, I find inspiration in the vibrant worlds of anime, the immersive narratives of video games, the captivating melodies of music, and the exhilarating challenge of marathon running.

These passions aren't just pastimes—they're integral to my creative process. Whether I'm sketching wireframes or exploring new game levels, I infuse every project with the same passion and energy.

My experiences

I have had the pleasure to work with companies across a variety of industries. I'm always interested in new, exciting and challenging adventures.

OCT 2024 - MAY 2026

Lead Product Designer @ People Inc.

Led the end-to-end design and launch of the PEOPLE App, driving 750K+ downloads in its first year, reaching #1 in the App Store on launch day, and growing the platform to 265K monthly active users through onboarding, retention, and games-led engagement.

OCT 2024 - MAY 2026

Lead Product Designer @ People Inc.

Led the end-to-end design and launch of the PEOPLE App, driving 750K+ downloads in its first year, reaching #1 in the App Store on launch day, and growing the platform to 265K monthly active users through onboarding, retention, and games-led engagement.

AUG 2022 - APR 2024

Lead UX Designer @ Minds

Designed and launched 90+ product features across onboarding, engagement, retention, and creator workflows, helping create a more cohesive and scalable experience across the Minds platform.

AUG 2022 - APR 2024

Lead UX Designer @ Minds

Designed and launched 90+ product features across onboarding, engagement, retention, and creator workflows, helping create a more cohesive and scalable experience across the Minds platform.

AUG 2020 - AUG 2022

Head of Design @ Flow Digital Marketing

Co-founded a digital marketing agency, designing websites, landing pages, and paid social campaigns that helped 38 clients build their online presence and generate over $1.4M in client revenue.

AUG 2020 - AUG 2022

Head of Design @ Flow Digital Marketing

Co-founded a digital marketing agency, designing websites, landing pages, and paid social campaigns that helped 38 clients build their online presence and generate over $1.4M in client revenue.

AUG 2019 - DEC 2019

Senior UX Designer @ Suzuki Motors (Contract)

Compiled a 40 page comprehensive research brief Gen Z car buying habits, leading to a 26% increase in user interest from the Gen Z demographic.

AUG 2019 - DEC 2019

Senior UX Designer @ Suzuki Motors (Contract)

Compiled a 40 page comprehensive research brief Gen Z car buying habits, leading to a 26% increase in user interest from the Gen Z demographic.

JAN 2019 - May 2019

Senior UX Designer @ Microsoft (Contract)

Developed strategic recommendations for Office 365 ProPlus, boosting user adoption by 32% and product subscriptions by 36%.

JAN 2019 - May 2019

Senior UX Designer @ Microsoft (Contract)

Developed strategic recommendations for Office 365 ProPlus, boosting user adoption by 32% and product subscriptions by 36%.

Aug 2018 - Dec 2018

Product Designer @ Twitter (Contract)

Conducted user behavior research and developed strategies, that led to a 36% increase in engagement & retention on the platform.

Aug 2018 - Dec 2018

Product Designer @ Twitter (Contract)

Conducted user behavior research and developed strategies, that led to a 36% increase in engagement & retention on the platform.

JAN 2018 - May 2018

UX Designer @ Aybell (Contract)

Redesigned the company's app, increasing user adoption by 70% and reducing drop-off rates by 48%.

JAN 2018 - May 2018

UX Designer @ Aybell (Contract)

Redesigned the company's app, increasing user adoption by 70% and reducing drop-off rates by 48%.

  • "Michael is an extremely talented designer. He led the design team at Minds & established our company's design system. I love working with him and would recommend him to anyone looking for a team leader and designer for their organization."

    Bill Ottman

    CEO @ Minds

  • Under Michael's leadership, there was a smooth collaboration amongst our teams, particularly as a bridge between design and development. One of his standout qualities was his ability to understand project scope and vision. He possessed a unique talent for translating abstract concepts into tangible design elements that perfectly aligned with our objectives."

    Mark Harding

    CTO @ Minds

  • "Michael was a pleasure to work with and was a key contributor as lead designer at Minds. He was thorough with his planning and always delivered high quality work on time. He demonstrated great versatility covering a wide range of projects to improve the the app as a whole.”

    Jack Ottman

    COO @ Minds

  • "Michael solves problems quickly and balances technical constraints with user empathy to produce intuitive designs that we can execute and maintain. Michael is an excellent team player, a naturally easy leader, and a pleasure to brainstorm with. I'd be lucky to work with him again."

    Ryan Sallee

    Product Manager @ Minds

  • As my design manager, Michael played a crucial role in my vast growth as a UX designer, especially from the perspective of thinking 'content' first and simplifying solutions as much as possible. Michael built a culture of tight feedback loops and daily check-ins that helped me improve my skills daily."

    Chaitanya Prashant

    UX Designer @ Minds

  • "Michael is an extremely talented designer. He led the design team at Minds & established our company's design system. I love working with him and would recommend him to anyone looking for a team leader and designer for their organization."

    Bill Ottman

    CEO @ Minds

  • Under Michael's leadership, there was a smooth collaboration amongst our teams, particularly as a bridge between design and development. One of his standout qualities was his ability to understand project scope and vision. He possessed a unique talent for translating abstract concepts into tangible design elements that perfectly aligned with our objectives."

    Mark Harding

    CTO @ Minds

  • "Michael was a pleasure to work with and was a key contributor as lead designer at Minds. He was thorough with his planning and always delivered high quality work on time. He demonstrated great versatility covering a wide range of projects to improve the the app as a whole.”

    Jack Ottman

    COO @ Minds

  • "Michael solves problems quickly and balances technical constraints with user empathy to produce intuitive designs that we can execute and maintain. Michael is an excellent team player, a naturally easy leader, and a pleasure to brainstorm with. I'd be lucky to work with him again."

    Ryan Sallee

    Product Manager @ Minds

  • As my design manager, Michael played a crucial role in my vast growth as a UX designer, especially from the perspective of thinking 'content' first and simplifying solutions as much as possible. Michael built a culture of tight feedback loops and daily check-ins that helped me improve my skills daily."

    Chaitanya Prashant

    UX Designer @ Minds

  • "Michael is an extremely talented designer. He led the design team at Minds & established our company's design system. I love working with him and would recommend him to anyone looking for a team leader and designer for their organization."

    Bill Ottman

    CEO @ Minds

  • Under Michael's leadership, there was a smooth collaboration amongst our teams, particularly as a bridge between design and development. One of his standout qualities was his ability to understand project scope and vision. He possessed a unique talent for translating abstract concepts into tangible design elements that perfectly aligned with our objectives."

    Mark Harding

    CTO @ Minds

  • "Michael was a pleasure to work with and was a key contributor as lead designer at Minds. He was thorough with his planning and always delivered high quality work on time. He demonstrated great versatility covering a wide range of projects to improve the the app as a whole.”

    Jack Ottman

    COO @ Minds

  • "Michael solves problems quickly and balances technical constraints with user empathy to produce intuitive designs that we can execute and maintain. Michael is an excellent team player, a naturally easy leader, and a pleasure to brainstorm with. I'd be lucky to work with him again."

    Ryan Sallee

    Product Manager @ Minds

  • As my design manager, Michael played a crucial role in my vast growth as a UX designer, especially from the perspective of thinking 'content' first and simplifying solutions as much as possible. Michael built a culture of tight feedback loops and daily check-ins that helped me improve my skills daily."

    Chaitanya Prashant

    UX Designer @ Minds

My Design Process

I utilize a user-focused process
to drive business success

Discover

I immerse myself in the problem space to understand the needs, challenges, and behaviors of the people I am designing for. This involves conducting research, interviews, observations, and any other methods to gain insights into the users' experiences, thought processes, and feelings.

Discover

I immerse myself in the problem space to understand the needs, challenges, and behaviors of the people I am designing for. This involves conducting research, interviews, observations, and any other methods to gain insights into the users' experiences, thought processes, and feelings.

Discover

I immerse myself in the problem space to understand the needs, challenges, and behaviors of the people I am designing for. This involves conducting research, interviews, observations, and any other methods to gain insights into the users' experiences, thought processes, and feelings.

Define

Once I've gathered ample information about the users and the problem, I define the specific challenges and opportunities. This involves synthesizing the data collected during the discovery phase to develop a clear understanding of the user's needs, desires, and pain points..

Define

Once I've gathered ample information about the users and the problem, I define the specific challenges and opportunities. This involves synthesizing the data collected during the discovery phase to develop a clear understanding of the user's needs, desires, and pain points..

Define

Once I've gathered ample information about the users and the problem, I define the specific challenges and opportunities. This involves synthesizing the data collected during the discovery phase to develop a clear understanding of the user's needs, desires, and pain points..

Design

In this phase, I generate ideas and explore potential solutions to address the defined problem. This often involves brainstorming, ideation sessions, and prototyping. I create various concepts to test and refine my ideas based on user and stakeholder feedback.

Design

In this phase, I generate ideas and explore potential solutions to address the defined problem. This often involves brainstorming, ideation sessions, and prototyping. I create various concepts to test and refine my ideas based on user and stakeholder feedback.

Design

In this phase, I generate ideas and explore potential solutions to address the defined problem. This often involves brainstorming, ideation sessions, and prototyping. I create various concepts to test and refine my ideas based on user and stakeholder feedback.

Deliver

This stage involves refining prototypes, creating polished designs, and ultimately delivering the product or service to users. Continual feedback and iteration ensure that the final deliverables meet the needs and expectations of the users and stakeholders.

Deliver

This stage involves refining prototypes, creating polished designs, and ultimately delivering the product or service to users. Continual feedback and iteration ensure that the final deliverables meet the needs and expectations of the users and stakeholders.

Deliver

This stage involves refining prototypes, creating polished designs, and ultimately delivering the product or service to users. Continual feedback and iteration ensure that the final deliverables meet the needs and expectations of the users and stakeholders.

Contact

Got an opportunity in mind? Let's chat.

© 2026 Michael Wroblewski

© 2026 Michael Wroblewski