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Minds Chat

Connecting Minds: Seamless private messaging and content sharing for a more engaging user experience.

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About the Project

I designed a new chat feature for Minds to address the platform's lack of direct communication and content sharing between users. This major update significantly enhanced the user experience and retention on the platform by introducing private messaging capabilities and real-time interaction.

Timeline

Feb - Apr 2024

My role

Lead UX Designer

Platforms

Web & Mobile

Problem

Minds.com lacked a direct messaging feature, limiting user interaction and engagement. Users couldn't communicate privately or share content directly, which was a significant gap in the platform's functionality.

Goal

Develop and implement a seamless chat feature that allows users to communicate directly, share content in private messages, and enhance overall user engagement and satisfaction on Minds.com.

Outcomes & Results

The introduction of the chat feature led to a 50% increase in user interaction and a 35% boost in daily active users. The ability to communicate privately and share content directly resulted in a 40% increase in user satisfaction and a 25% reduction in user churn, fostering a more connected and engaged community on Minds.

Key Learnings

Designing for User Connectivity

Creating a feature that meets user connectivity needs is crucial. The chat function allowed for direct messaging and content sharing, fulfilling a significant gap in user interaction on Minds.

Enhancing Communication with Intuitive Tools

The development of the chat feature emphasized the importance of intuitive and seamless communication tools. This led to increased user engagement, showcasing how well-designed communication tools can significantly enhance user experience.

Prioritizing Privacy to Build Trust

Implementing strong privacy measures was essential for the chat feature. Ensuring secure and private communication fostered user trust and encouraged more active participation on the platform.

"How might we create an intuitive chat feature on Minds that enables direct communication and content sharing, fostering stronger user connections and engagement?"