Minds Onboarding & Retention

Empowering new users with a seamless, engaging introduction to decentralized social media for enhanced satisfaction and retention.

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About the Project

My team and I focused on enhancing the onboarding experience and first-time user journey for Minds.com. Our goal was to create a seamless and engaging process for new users to sign up, understand, and fully utilize the platform's features. By improving these initial interactions, we aimed to increase user retention and satisfaction.

Timeline

Aug - Oct 2023

My role

Lead UX Designer

Platforms

Web & Mobile

Problem

Minds lacked a cohesive design system, leading to inconsistent UI components across web and mobile platforms. This inconsistency resulted in inefficiencies in both the design and development processes, with teams spending excessive time creating and maintaining disparate UI elements.

Goal

Redesign the onboarding experience to simplify the sign-up process, educate users about Minds.com's unique benefits, and provide a welcoming environment that encourages active engagement from the start.

Outcomes & Results

After implementing our redesigned onboarding process, we saw a 45% increase in user retention and a 61% rise in user engagement. New users reported a smoother and more enjoyable onboarding experience, leading to higher satisfaction rates and a more active user base.

Key Learnings

Effective User Onboarding Enhances Engagement

A seamless onboarding experience can significantly boost user engagement. By providing intuitive steps and clear instructions, users feel more confident and are more likely to explore the platform further. This project demonstrated the importance of guiding new users effectively to improve retention rates.

Personalized Content Increases User Retention

Delivering tailored content to users right from the start addresses their interests and enhances their experience. Our approach to personalize the initial content feed ensured users found value immediately, leading to higher retention and satisfaction.

Consistency Across Platforms is Crucial

Maintaining a consistent design and user experience across web and mobile platforms is essential. This project highlighted the importance of ensuring that users can transition smoothly between devices without any confusion or disruption, reinforcing trust and reliability in the product.

"How might we create an intuitive and engaging onboarding experience that helps new users quickly understand and appreciate the benefits of Minds.com, leading to higher retention and engagement?"

Engaging Guest Mode Interface

When users first land on Minds.com, they are greeted with a guest mode interface that highlights the platform's core features. Both the web and mobile versions showcase key aspects like user identity, content control, and social graph. These welcoming touchpoint ensures users feel intrigued by the platform's offerings, setting the stage for an engaging onboarding experience.

Instant App Access

The integration of a QR code simplifies the process of downloading the Minds app, providing users with instant access to the platform on their mobile devices. Both the web and mobile versions prominently display this feature, making it convenient for users to transition seamlessly between devices. This quick and easy access promotes continuous interaction and engagement, enhancing the overall user experience from the very beginning.

Effortless Sign-Up Process

The updated onboarding flow simplifies the sign-up process with a clean, intuitive interface for both web and mobile users. New members can quickly join Minds.com by filling in minimal fields such as username, email, and password. Clear prompts and a straightforward layout ensure a hassle-free experience, encouraging users to start exploring the platform immediately.

Secure Email Verification

After signing up, users proceed to email verification to ensure account security. A 6-digit authentication code is sent to their email, which they enter in the provided field. Clear instructions and options to resend the code if needed are available on both web and mobile versions. This step verifies user identity, enhancing trust and security while maintaining a smooth onboarding experience.

Personalized Content Selection

The next step in the onboarding process involves selecting hashtags that match user interests. Both web and mobile interfaces prompt users to choose at least three tags, ensuring Minds.com can recommend relevant content. This personalization enhances user engagement by tailoring their feed to their specific interests right from the start. Users can easily add custom tags if they don't find what they're looking for, making the experience more flexible and user-centric.

Personalized Onboarding Goals

Users are guided to select their primary goals on Minds, such as discovering like-minded communities, expanding their reach, or earning from original content. This step helps tailor the platform experience to individual user needs. By understanding user intentions, Minds can provide a more relevant and engaging experience, ensuring users feel connected and motivated to achieve their objectives.

Curated Subscription Choices

Users are prompted to subscribe to channels and influencers that match their interests, creating a personalized content feed. Users are shown a curated list of recommendations, allowing users to easily select their preferences. This step ensures that new users receive relevant and engaging content from the start, enhancing their experience and encouraging continued interaction.

Joining Interest Groups

Lastly, users are encouraged to join groups that align with their interests. Users are presented a list of recommended groups, making it easy for users to find and connect with like-minded communities. This feature fosters a sense of belonging and promotes active participation from the start. By joining groups, users can engage in meaningful discussions, share content, and build connections, enhancing their overall experience on Minds.

Personalized Content Discovery

Upon completing onboarding, users are greeted with a personalized content feed designed to tackle the cold start problem. Features highlighted are trending topics, popular groups, and tailored recommendations based on user preferences. Feed filters allow users to curate their feed further, ensuring they see the most relevant content. This approach keeps users engaged from the start, enhancing their experience and encouraging active participation on Minds. The intuitive layout promotes easy navigation and discoverability, helping users quickly find content that resonates with them.

Unlock Premium Features

On their first visit premium subscription options are displayed that enhance their Minds experience. The interface clearly present the benefits and pricing, encouraging users to upgrade and take full advantage of the platform. The straightforward layout and enticing benefits make it easy for users to see the value in upgrading, enhancing their overall engagement and satisfaction.

Feature Explainer

This screen introduces new users to the various features available on Minds, ensuring they understand the value and use cases. Each feature is clearly described, detailing how users can benefit from them. This helps users quickly learn how to navigate and utilize the platform's tools to enhance their experience. By providing a clear and concise overview, these explainer screens support users in getting the most out of Minds from their very first interaction.

Discovering the Affiliate Program

This user flow illustrates how users interact with the in-feed notice for Minds' Affiliate Program. By following a clear and intuitive path, users can quickly learn about the benefits of becoming an affiliate, including earning rewards for referring new users. The flow provides detailed information and easy steps to sign up, ensuring users understand the value and process of the program. This design helps users seamlessly engage with the affiliate feature, promoting participation and enhancing their overall experience on Minds.

Expanded Reach for New Users

Our Boost feature is designed to help new users maximize their visibility and engagement. By using tokens or cash, users can effortlessly promote their content, gain more followers, and expand their community. This user-friendly tool simplifies the process of content promotion, allowing new members to quickly increase their reach and influence on the platform.

Empowering New Content Creators

The Minds+ feature is designed to help new users start earning from their original content immediately. By joining Minds+, users gain access to premium content creation tools, the ability to get paid in cash or their favorite tokens, and protection from censorship. This feature not only supports content creators financially but also fosters a more engaging and rewarding community.

Group Discovery and Engagement

Groups connects users with like-minded communities. Users can explore engaging communities, join moderated groups, and foster meaningful connections. Recommendations help users quickly find and join groups that match their interests, ensuring a connected and interactive experience on Minds.