Microsoft User Acquisition & Retention

Revamping Office 365 ProPlus as the premier productivity suite by empowering businesses to thrive in the digital era.

About the Project

My team and I provided the Office 365 ProPlus team with insights and strategic recommendations for product features, marketing, branding, and promotional strategies. We examined Office 365 ProPlus consumers’ needs to better position, brand, market, and promote ProPlus to drive up user awareness, adoption, engagement, and usage.